Black Rap, White Rock: Non?Declarative Culture and the Racialization of Cultural Categories

Sociologists of race and ethnicity have convincingly demonstrated that cultural categorizations are affected by racialization. For example, some music genres clearly dominated people color (e.g., rap, soul, r&b), whereas others particularly popular among whites rock, country, classical). However, we know relatively little about how habitual such racialized for people. We offer an integrated approach cultural-sociological insights on the implicit underpinnings categorization processes to understand implicit, “nondeclarative” aspects racial association lie at heart the—often, but not always, unintentional—(re)production categories. use Implicit Association Test in combination with a survey (n = 920) study connection between rock whiteness, rap blackness. First, find relationship whiteness/blackness having preference rock/rap. Second, demonstrate associations regarding these firmly grounded non-declarative knowledge this is widely shared across groups, albeit somewhat more color.